March 12, 2014
Instart Logic Web and Cloud Application Delivery Service Accelerates SaaS and Web-based Applications to Over 450 Million Devices
Instart Logic Cloud-Client Platform is Redefining Application Delivery for the Modern Era with a Focus on the Cloud, Delivery Across all Device Types, Including Mobile, Application Intelligence and Rich Visual Content
Mountain View, Calif. – (March 12, 2014) – Instart Logic, the creators of the world’s first web application streaming network, announced today the rapid adoption of its cloud-based application delivery service. Since launching last summer, the Instart Logic customer base has grown more than 500 percent and its service is now delivering high-performance web and cloud applications and content to more than 450 million devices worldwide. In addition, the company’s operations team has logged more than 18 months of uptime with no major service disruptions.
Instart Logic’s growth has come in large and mid-sized companies serving millions to tens or hundreds of millions of page views each month. The company’s customers are Internet retailers, online travel and hospitality companies, multi-channel vendors, software-as-a-service providers, and online media and gaming companies, including Washington Post, Omni Hotels & Resorts, Volcom, Wine.com, Dollar Shave Club, New Relic, Kongregate, and Gogobot. These companies chose Instart Logic because, unlike legacy approaches such as content delivery networks (CDNs) and WAN optimization products — which were built for a wired world with an emphasis on the middle mile — its service was designed for the modern era, with a focus on the cloud, delivery across all device types, including mobile, and a deep understanding of applications and rich, visual content.
The secure Instart Logic cloud-client platform is redefining application delivery. It is the world’s first application delivery solution that extends itself past the edge of the network to the end users’ devices themselves, blowing through wireless last mile bottlenecks, and is based on application rather than network intelligence. Its unique combination of application virtualization in the browser and application intelligence built into the Instart Logic cloud allows companies to rethink the delivery of applications. No longer are rich, highly dynamic applications and high-fidelity images at odds with cloud services, a multitude of user devices, and last mile delivery over congested WiFi, 3G, and 4G networks.
For online retailers, gaming companies and multi-channel companies with an online presence, Instart Logic’s breakthrough application delivery technologies boost company revenues by increasing conversions and radically improving user experiences through faster load times and richer graphics. For SaaS providers, the service ensures that customers receive high performance and content freshness for highly dynamic applications.
More than 30 percent of the end users benefitting from Instart Logic’s unique technologies are accessing applications via mobile devices and this user segment is growing quickly. Customers such as Dollar Shave Club have reported 16 percent to 126 percent improvements in conversions on mobile devices after rerouting their traffic through Instart Logic’s global network.
Since its launch in June of 2013, Instart Logic has continued to innovate, with the recent addition of new features and services, including PCI compliance and enhanced HTML streaming, which ensure both security and high performance applications.
Instart Logic’s unique cloud-client platform, which uses the world’s first transparent browser-side library, allows for frictionless adoption of the Web and cloud application delivery service. Using information pulled in by the cloud-client interactions, the Instart Logic service automatically identifies which parts of a web page should be prioritized in the page load process and puts them in the front of the line. The service allows online companies and SaaS providers to prioritize the download of the most important parts of a page and then stream the rest in the background, enabling end users to interact with the content much sooner than is possible with other acceleration approaches.
With dozens of patents pending, Instart Logic has established itself as one of the leading technology innovators in the application delivery space. “In a world where slow can be as bad as down, hitting 450 million devices in less than eight months validates the value we bring to the rapidly changing application delivery market,” explains Manav Mital, CEO and co-founder of Instart Logic. “As users demand faster access to more rich applications over even more device types, the Instart Logic cloud-based application delivery service has been proven to deliver zero downtime which translates to better customer satisfaction and more revenue for our customers.”
About Instart Logic
Instart Logic provides the world’s first web application streaming network. It is the only application delivery solution with built-in intelligence that understands a web application and how the browser consumes it. Intelligent streaming allows users to interact almost immediately with a web page or application with only a partial download. This is especially useful for improving user experiences over wireless network connections. Instart Logic empowers online companies and SaaS providers to deliver current and next-generation rich web- and SAAS-based applications that dramatically boost user engagement, increase customer loyalty and drive new revenue streams. Instart Logic is funded by Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, Tenaya Capital, and several notable Silicon Valley angel investors.
Jennifer Ridless for Instart Logic
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